For flooring contractors ยท Social media management
Social media for flooring, built from real rooms.
Old carpet pulled up to reveal oak, sanded and finished. A basement made livable with waterproof plank. Flooring makes great posts, yet most companies share manufacturer photos.
Or text (508) 546-9942
What you are paying for
Social media management.
The same system every time, built in your brand.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
Next step
The Signal
Book thirty minutes and I will walk you through how it runs.
What I would build
For a flooring company.
Before and after layouts for installs and refinishing, plus a format for quick material tips. Built in your brand, so the feed looks like yours and not like your suppliers' catalog.
I write captions that explain the floor and the decision behind it, the way you would explain it in the showroom. Plain, useful, no hard sell tacked on the end.
Each post gets one review from you and a single tap to approve. Then it schedules and publishes on your channels, and nothing runs that you did not see first.
What ran, what got attention, and whether it moved showroom visits or measure requests. If a type of post is not helping, I stop making it and try something else.
The flooring company version
Why it matters.
Customers follow flooring companies while they are deciding, which can take weeks. What helps them decide is seeing your floors in real houses, not catalog rooms. A refinishing reveal, a close-up of a clean transition at a doorway, a short post on why you chose engineered over solid for a slab, an installer setting tile with care. That kind of feed becomes the place they learn, and eventually the place they buy.
The system gets built once in your brand, and I write and design posts from your install photos in your voice. You approve with one tap and it publishes. A monthly summary shows what ran and what moved.
The mistake I see
A feed full of manufacturer photos
Flooring companies often fill social with supplier images because they are easy and beautiful. The problem is that every other store posts the same pictures. Customers cannot tell who installed anything, and nothing proves your crew's work. Real photos from real homes, even imperfect phone shots, are what make someone trust you with their own floors.
How it goes
For a flooring company, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your flooring company should fix first. Free, no card.
Print my Receipt →
Questions
What flooring contractors ask.
What if my installers do not take photos?
Make it part of the job close-out. A short shot list, the before, the subfloor prep, the transitions and the finished room, takes a few minutes. I handle the rest. Some installers end up enjoying it once they see their work posted with credit.
Should I post product promotions and sales?
Occasionally, if they are real and time-limited. A feed that is all sales trains people to wait for the next one. Mostly post installs, tips and reveals, and save promotions for moments that matter, like the tail end of the slow season. The monthly summary will show what actually brings people in.
Which platforms work best for flooring?
Instagram and Facebook both work because flooring is visual, and Pinterest can help with design-minded customers. Facebook neighborhood groups can drive referrals. I would rather do one or two well than spread thin. Your Google profile photos also matter, since that is where many customers look first.
What comes after
Pairs well with.
Everything else
Other services for flooring contractors.
Same service
Social media for other businesses.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your flooring company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942