For property managers ยท Websites & funnels
Websites for property managers, built for two audiences.
A property management site serves an owner deciding whether to hire you and a tenant with a leak at night. Each one should find their path in a single tap.
Or text (508) 546-9942
Slide it
You vs. John Doe Property Management.
Left is your website today. Right is the one John Doe Property Management has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
What you are paying for
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
Next step
Book thirty minutes and I will tell you exactly what it would take.
What I would build
For a property management company.
Pages on services, communication, reporting and how to request a rental analysis, with a form that creates a contact and fires a reply immediately. Written for owners, not tenants.
Mobile-first listing pages with photos, details and a showing request tied to a booking calendar wired to your real availability. Copy that describes the unit, never the ideal tenant.
A clear maintenance request form that logs the issue and acknowledges it right away, plus an emergency number shown plainly for after-hours problems like no heat or flooding.
Tracking so you know which pages produced owner inquiries and which produced showing requests. Missed-call text back so an owner who called during a showing is not lost.
The property management company version
Why it matters.
An owner who inherited a two-family visits your site to learn what management involves, what it costs and how you report. At the same moment a tenant is on the same site looking for the maintenance form because the kitchen sink is backing up. If the homepage is a listings feed and a portal login, the owner sees nothing for them, and the tenant cannot tell whether to fill out a form or call.
Your site should also cut phone volume. Clear vacancy pages, a showing request form, application instructions and an after-hours emergency number answer questions before they turn into calls. Every call avoided is time your staff can spend on actual problems instead of repeating the same directions.
The mistake I see
Letting the portal be the website
Many managers point their domain at a software portal or a listings page and call it a website. Tenants can pay rent there, but owners researching managers see a login screen. Your software is for operations. Your website is where an owner decides to trust you, and it needs pages written for that decision.
How it goes
For a property management company, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your property management company should fix first. Free, no card.
Print my Receipt →
Questions
What property managers ask.
Can the site connect to our property management software?
Often partly. Listings and portal links can usually be connected or embedded. Deeper integration depends on what your software allows, and I check that before quoting. Where it cannot connect, I design the handoff clearly so tenants know when they are leaving the website for the portal.
Should we post our management fees on the website?
Posting a clear structure, even as ranges or a starting point, helps owners self-qualify and cuts calls from people who were never a fit. Some managers prefer to quote after seeing the property. Either way, explain what is included, because owners compare fees without knowing what each manager actually does for them.
Do we need separate pages for each type of property?
If you manage meaningfully different types, like single-family homes, small multifamily and condo units, separate pages help owners see you understand their situation. Each should explain what is different about managing that type. If you only manage one type, a single strong page beats several thin ones.
What comes after
Pairs well with.
A lot of what goes wrong in property management is follow-up: a request nobody acknowledged, a showing nobody confirmed, an owner who never heard back.
Usually nextLocal SEO for property managers.Owners search for property management nearby and land on your reviews before your website.
Everything else
Other services for property managers.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your property management company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942