For property managers ยท Social media management
Social media for property managers.
Social is a modest channel for a property manager. Done right, it shows owners you are organized and gives tenants a place to see notices. Done wrong, it becomes a complaint board.
Or text (508) 546-9942
What you are paying for
Social media management.
The same system every time, built in your brand.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
Next step
The Signal
Book thirty minutes and I will walk you through how it runs.
What I would build
For a property management company.
Templates, voice and recurring themes built once: vacancy spotlights, owner tips, seasonal reminders for tenants and team introductions, all designed in your brand and written in one steady voice.
Posts written and designed in your voice that describe the unit, the location and the features. No language about who should live there, and no targeting by protected class.
One person on your team reviews the batch and approves it. I schedule and publish on your channels, and you can still post urgent tenant notices yourself whenever needed.
What ran, which posts reached owners and which listings drew showing requests. If social is not moving anything with owners, I will tell you and shift the effort.
The property management company version
Why it matters.
Owners scrolling your page want proof of competence: well-presented vacancies, short explanations of seasonal maintenance, a steady professional voice. Tenants mostly want to know about snow removal, water shutoffs and office hours. Neither group wants motivational quotes. A system that posts useful, specific things on a regular schedule does more than daily filler ever will.
Housing posts carry legal weight. Vacancy posts have to stay inside fair housing rules, which means describing the property and never the kind of tenant you want. Comments can also turn into public maintenance complaints. I write carefully and set up a standard reply that moves those conversations into your request system.
The mistake I see
Listing posts that describe people, not units
Phrases like perfect for young professionals or ideal for a quiet couple sound friendly. In housing advertising they describe the people you want instead of the unit you have, which is exactly what fair housing guidance warns against. Describe square footage, layout, parking, laundry and location, and let applicants decide if it suits them.
How it goes
For a property management company, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your property management company should fix first. Free, no card.
Print my Receipt →
Questions
What property managers ask.
What does social media cost for a management company?
It includes building the content system, writing and designing posts, scheduling, one approval step and a monthly summary. Listing photos still come from your team or photographer.
Should tenants use our social pages to report problems?
No. Social comments are a poor place for maintenance requests, because they are public and easy to miss. Every page should point tenants to the real request form and the emergency number. I set a standard reply for comments so problems move into your system quickly and politely.
Is LinkedIn worth it for reaching owners?
For some managers, yes, especially if you want investors and owners of several properties. LinkedIn suits short posts on market conditions and how you work. For accidental landlords, Facebook usually reaches more of them. I pick based on which owners you want, not on habit.
Everything else
Other services for property managers.
Same service
Social media for other businesses.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your property management company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942