The short version
Most small business websites are a brochure with a contact form bolted to the side. Somebody fills it in, it lands in an inbox, and the reply happens whenever somebody notices.
The site is the front door, but the thing that wins the job is what happens in the hour after somebody taps it. That is why the site and the follow-up get built together, in the same system, or you end up maintaining two.
Right fit?
Anybody whose site is slow on a phone, has no way to book at 9pm, or who is copying enquiries from an inbox into a spreadsheet by hand.
Slide it
You vs. Joe Blow & Sons.
Left is your website today. Right is the one Joe Blow & Sons has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
What you get
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the enquiry
How it goes
Four steps. No mystery.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free audit shows what to fix first. About half a minute, no card.
Run the free audit →
Selected work
Written for your trade
One person, all of it
- 20Years making things people look at
- 3Shopify stores built from nothing
- 997Programmatic SEO pages shipped for AdSpot
- 121Pieces in the Archives. No mood boards, no stock
Adobe Certified Professional. Six case studies written start to finish on the Work page, including the parts that did not go smoothly. The whole story is on About.
Not sure this is the one you need? Run the free audit. It looks you up the way a customer would and shows what is costing you calls.